Beer drinkers can now trace their Budweiser back to the company’s Williamsburg brewery or Budweiser’s breweries in St Louis Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio;Houston, Texas; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles, Calif.
The beer maker has launched a mobile application called “Track Your Bud” that lets drinkers trace the origin of their beer back to one of its 12 U.S. breweries.
After scanning the code on the beer, drinkers get a guided tour of how and where the beer is made. For beers brewed in Virginia, customers will get content narrated by Dan Westmoreland. He’s been the senior brew master at the Williamsburg, VA brewery since 2008 and has worked for Anheuser-Busch for 32 years.
The "Track Your Bud" platform includes a social application, available now on iTunes and later this week on Android Market, that integrates with Facebook to connect beer drinkers across the country with each other through the Budweiser they hold in their hand. Users also will be able to access video content, collect badges from each U.S. brewery and name batches of beer if they’re the first to track a beer from that particular batch.
The site also details other facts about the Budweiser brewing process, including that brew masters use the original Budweiser yeast culture strain from 1876 and still practice the time-honored process of Beechwood aging, which was commonly used by German immigrants to the United States in the 19th Century. Anheuser-Busch is the only major brewer that continues to use Beechwood aging.
"There are a lot of great people behind every bottle of Budweiser, and ‘Track Your Bud’ gives our consumers a way to meet our brew masters and see firsthand how passionate they are about making great beer," said Jane Killebrew-Galeski, director of brewing, quality and innovation for Anheuser-Busch. "Because great beer starts with great ingredients, Track Your Bud also gives consumers insight into where Budweiser’s raw materials come from – which includes barley farms in Idaho, Montana,North Dakota, Minnesota and Wisconsin; and hop farms in Idaho, Washington, Oregon and Germany."
For more information about the new Budweiser "Track Your Bud" program, check out www.TrackYourBud.com or download the app.