Multiple news organizations are reporting that the Blackstone Group’s possible deal to buy SeaWorld Orlando-owner Busch Entertainment Corp. from Anheuser-Busch InBev is expected to be announced as early as today, according to multiple people familiar with the talks.
The price tag is thought to be between $2.5 billion and $3 billion, these people said. It is possible, though unlikely, that the deal could still fall apart.
Blackstone is expected to operate Busch as a stand-alone investment rather than combine it with another holding, at least for the near future.
If successful this will be the largest private equity buyout announced so far this year and one of the most significant since the credit crunch all but closed down the mergers and acquisitions market to private equity firms.
Analysts had expected Blackstone to combine Busch’s ten venues, including SeaWorld and Busch Gardens, with Merlin Entertainments Group, the operator of Sea Life and Madame Tussauds. However, it is now understood that the private equity group intends to keep the Busch and Merlin businesses separate for the foreseeable future.
There has been no comment from representatives for AB InBev and Blackstone.
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