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Company Plans to Close 126 Stores; Retire Bloom Banner, 5000 to lose jobs.

Delhaize America the parent company of Food Lion, Bottom Dollar and Bloom Grocery Stores  has announced plans Company Plans to Close 126 Stores; Retire Bloom Banner , and convert 64 Bloom and Bottom Dollar Food stores  to Food Lion stores.

All affected stores will close within 30 days, and store conversions will begin immediately.

Food Lion’s decision to close more than a 126 stores, including four in Hampton Roads , and eliminate the Bloom brand was not unexpected given the highly competitive nature of the grocery store business.

In Virginia, the chain will close seven Food Lion stores, five Bottom Dollar locations and six Bloom stores.

The closings are expected to happen within 30 days and eliminate about 4,900 employees companywide, though workers can apply for jobs at other stores.

Among the Bottom Dollar  stores closing in Hampton Roads are ones at  6 Elmhurst St and 10143 Jefferson Ave in Newport News, 3935 Twin Pines Rd in Portsmouth and 1505 Lynnhaven Parkway in Va Beach

 Among the Bloom stores being converted in Hampton Roads and Williamsburg area are two in Williamsburg VA on Richmond Rd, and in Williamsburg Crossing Shopping Center, one on U.S. 60 in New Kent County , Chesapeake, Virginia Beach, Carrollton and  Smithfield all will revert to the Food Lion name.

The Hampton Roads Bottom Dollar Stores being converted to Foods Lions are one in Hampton at Coliseum Crossing ,13917 Jefferson Ave in Newport News, 2401 Colley Ave 1235 N Military Hgwy, 8401 Hampton Blvd and 6203 VA Beach Blvd all in Norfolk VA.

Construction planning is to start  immediately with  conversions  completed by the end of the year.

Industry experts agreed that the chain’s inability to distinguish itself from competitors was most evident with Bloom, which were never quite as upscale as their upscale competitors.

Delhaize stated  that "Today’s actions will continue to solidify our U.S. operations and enable our company to focus on our successful brand strategy repositioning at Food Lion and the expansion of Bottom Dollar Food in new markets," said Ron Hodge, CEO of Delhaize America. "While these were difficult decisions given the impact on our associates, customers and communities, we believe these actions will enable us to better serve our customers in our markets with high density, while positioning the company for future growth.

View a Full List of Store Conversions (PDF)

View a Full List of Store Closings (PDF)

Filed under: Grocery Stores, hampton roads, williamsburg va |