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W&M ranked #1 Undergraduate B-School for Marketing

imageAccording to the 2013 Bloomberg Businessweek Best Undergraduate Business-Schools ranking, the  College of William & Mary’s Mason School of Business is the best in the nation for marketing,

Bloomberg Businessweek surveyed class of 2013 undergrad business students about the full range of their business school experience, from getting in to getting a job. One section of the survey singles out specific aspects of the business program and asks the students to grade them on a scale from A to F

Within the business curriculum, marketing majors at Mason have a wide variety of both core courses and electives to choose from, including new classes that look specifically at “Creativity & Innovation” and “Sustainability Inspired Design.” Both courses are taught in what is called the Design Studio, a teaching space that looks more like an industrial workshop or art studio than a classroom. Students sit on stools at makeshift tables and take notes and brainstorm on rolling whiteboards.

This classroom design reflects the way marketing is taught at Mason. Instead of approaching the area from a traditional textbook/lecture format in the classroom, marketing courses are experiential, with students engaging in semester-long simulations and working on projects with local clients. In the “Marketing Research” course, for instance, students conduct field research for local businesses through focus groups and online surveys, and then present their findings. Recent projects included a look at the market position of a new pub in town, the customer experience at a popular campus coffee shop, and understanding the behaviors of moviegoers.

Outside of class, many marketing students are members of the Student Marketing Association, which hosts industry speakers, consulting projects, job and internship search workshops, and an annual marketing networking trip to New York to visit companies and alumni in the marketing and advertising industries.

 Washington University’s Olin Business School and the University of Virginia’s McIntire School of Commerce round out the top three.


Top TEN Undergraduate Business Schools for Marketing

1. William & Mary (Mason) 1.132
2. Washington U. (Olin) 1.153
3. Virginia (McIntire) 1.154
4. Pennsylvania (Wharton) 1.176
5. Loyola – Maryland (Sellinger) 1.177
6. Cornell (Dyson) 1.190
7. Florida International (Landon) 1.207
8. Arkansas (Walton) 1.209
9. Elon (Love) 1.210
10. Michigan (Ross) 1.214

 

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