Inspired by its rich heritage of 85 years, Merchants Square, adjacent to historic Colonial Williamsburg, brings the full spirit of the holidays together with an atmosphere that delivers the whole holiday package—unique shopping, fine dining and entertainment and events for the entire family. The Square brings the magic of the holidays alive with traditions for children of all ages. For the sixth year, the Virginia Theatre Machine brings its witty production of the Charles Dickens classic “A Christmas Carol,” performed in less than 30 minutes. New this year, fellow revelers can join in the tradition of Christmas caroling by the Merchants Square Christmas tree on Duke of Gloucester Street. The Williamsburg Waites will lead family and friends in a sing-along to the classic holiday tunes.
Visitors can forget the stress of shopping with the specialty boutiques and delightful selection of eateries while strolling musicians and choral groups further enrich this one-of-a-kind experience. Santa greets little ones at the William & Mary Bookstore on Saturdays and Sundays, with a professional photographer available to capture that special moment. On special Saturday mornings, Santa will arrive early to enjoy milk and cookies and story time with his young fans. Most retail stores open at 10 a.m. on Saturday and noon on Sunday. Individual store hours will vary. A detailed schedule of performances and Santa appearances can be found on www.merchantssquare.org/holiday.
Events include:
A Christmas Carol – There is nothing more delightful than the Victorian-era Dickens tale to bring the essence of Christmas. Appealing to young and old alike, this refreshingly funny version of the timeless tale of the power of forgiveness is a welcome reminder of the magic the holiday brings. Conceived and brought exclusively to Merchants Square four years ago by the Virginia Theatre Company’s Mark Lerman, this lively, entertaining and interactive 30-minute version of “A Christmas Carol” is sure to have the entire family laughing.
New Caroling with the Williamsburg Waites-Family and friends are invited to get into the holiday spirit as they join in a sing-along to their favorite Christmas carols by the Merchants Square Christmas tree on Duke of Gloucester Street.
Holiday Farmers Market – Visit this open-air market filled with fresh and organic produce, home-baked specialties, flowers and greens, herbs, demonstrations, music and more. Be sure to get some fresh pumpkin butter, apple butter and other items for your holiday feasts.
It’s Santa Time! – It’s not Christmas until you hear the old holiday jingles and you see the jolly old man with the red coat.
- Santa at the College of William & Mary Bookstore – Hear a captivating story and enjoy milk and cookies with Santa. Capture the special moment with a picture.
- Strolling Father Christmas – Feel the spirit of the past with Saint Nicholas who will stroll the streets of Merchants Square until Christmas. He might even have a little magic up his sleeve!
Strolling musicians – Encounter the enticing performances of colonial balladeers, College of William & Mary choral groups and brass ensembles. The music that spans different musical eras and styles will make your experience a truly magical one.
Blue Talon Bistro Turkey Trot 5K – What better way to start the holidays than a healthy activity for the whole family? The race in historic downtown Williamsburg and through the campus of the College of William and Mary is an incredible opportunity to get involved in the community. Events will be held for children and a raffle of outstanding food and wine items will help raise money to combat hunger in this country.
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